Although there is a lot of cooperation between governments, media, and electric car manufacturers, sometimes these groups butt heads. Recently New York Times writer John Broder published an unflattering review of the Tesla Model S, to which Tesla Motor’s CEO Elon Musk responded with a blog post decrying the review, saying that it was “fake”. We would call Musk’s response anything less than friendly.
Musk referenced data about the car’s usage, from the average temperature to the location and speed of the car when it was making circles in a parking lot. This caused quite the commotion on social media outlets, where many people chose to pick sides on the issue. Were you a Musk or Broder fan after the initial details went public?
This Time article comments on Musk’s introduction of data-driven analysis and question the usage of social media outlets to vent frustration at the outcome of the NYT article. The author claims that, while Broder may have been disingenuous, Musk was equally as bad as calling out Broder’s integrity in such a public forum. This article illustrates that, although cooperation does exist, often times the coexistence of different kinds of organizations leads to very different conclusions.
Tell us: do you think that the spat between the NYT and Tesla was warranted? How does this kind of publicity affect collaboration in the market for electric cars? Do you think that this negative review will make other brands, such as Nissan and Ford, hesitant to have others try out their car?